Case Study: Re-branding North Carolina State University's English Graduate Department

North Carolina State University's English Graduate Department embarked on a re-branding project to attract a more diverse student body to its programs. The department offers a range of graduate programs, including M.A. in English with concentrations in literature, rhetoric and composition, linguistics, and film studies. Despite the robust curriculum, the department faced challenges in appealing to a broader demographic, particularly underrepresented groups.